Meet Zora Asberry 

Zora Asberry is an Emmy Award-winning journalist with a decade of experience in broadcast television. 

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Zora's journalism career started at KWES-TV in Midland-Odessa, Texas, where she served as a general assignments reporter and was quickly promoted to morning anchor of NewsWest 9 Sunrise where she spent two years delivering news in the Permian Basin reporting on crime, illegal gambling, education, weather, environmental issues, foster care/adoption, and illegal waste dumping. Zora had the opportunity to cover some of the biggest moments in U.S. history, reporting LIVE on former President Barack Obama and the first family as they visited Roswell, NM for the 100th Anniversary of the National Park Service in August of 2016, followed by the November 2016 Presidential Election of former President Donald Trump. 

 

 

 

 

 

 

 

 

 

 

 

Her television career took her to the Gulf Coast covering two cities across state lines, Mobile, Alabama and Pensacola, FL, as WPMI's first ever Breaking News Reporter. There she closely followed political developments at the national level within the Trump Administration, and at the state and local level reporting on Fmr. Alabama Governor Robert Bentley and Alabama Governor Kay Ivey. Zora has extensive severe weather experience covering ice storms, tropical storms, and hurricanes Harvey and Nate that severely impacted the Gulf Coast. She also was on the ground reporting during the deadly tornado that ripped through Hattiesburg, MS in 2017 and the storm that hit Ocean Springs, Mississippi in 2018. Since Mobile is the official birthplace of Mardi Gras, Zora got the chance to cover Mardi Gras festivities yearly dressed in full costume (Laissez les bon temps rouler/Let the good times roll)! 

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Continuing her journey, Zora's next chapter led her closer to home, to San Antonio, Texas where she worked as a Traffic Anchor for not one, but two sister stations, reporting traffic updates for WOAI (the NBC affiliate) and KABB (the FOX affiliate). There, Zora served as the fourth member of two separate morning news teams, appearing on both the NBC and FOX stations in San Antonio weekday mornings from 4:30 a.m. - 9:00 a.m.

 

 

 

 

 

 

 

 

 

With her engaging on-air presence and deep understanding of the city of San Antonio and its transportation systems (since she attended college at the University of Texas at San Antonio), Zora was able to accurately keep viewers informed as they started their day. Zora reported on several breaking news events in San Antonio and across Texas and created her own traffic franchise called, "What Grindz you Gears?" detailing local drivers' daily woes on San Antonio roads. Most of her reporting focused on transportation and infrastructure in the country's 7th largest city, as well as Fiesta, the city's annual week-long celebration highlighting hispanic culture in central Texas.

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Zora most recently held the position of morning traffic anchor at KTNV in Las Vegas (the ABC affiliate) as the fourth member of the Good Morning Las Vegas anchor team, airing weekdays from 4:30 a.m.. - 7:00 a.m. Her dedication to delivering accurate and timely traffic reports not only earned her viewers' trust but also garnered recognition within the industry. As a traffic anchor, Zora reported on the growing infrastructure of Las Vegas as it has become a mecca for sports and entertainment. With the never-ending construction along the strip and major interstates and highways, Zora kept viewers informed on what projects could impact them around the city as well as any crashes that would occur during the daily morning commute. Zora served as the designated fill-in anchor and weather anchor where she accurately delivered the news of the day as well as the weather forecast for Good Morning Las Vegas. There, she turned weekly sometimes daily content focusing on infrastructure, transportation, community events, education, consumer/inflation stories, and breaking news. She also covered major events in sports and entertainment including the inaugural 2021 Raiders season opener following the 2020 Covid-19 Pandemic, the re-opening of Las Vegas, the 2022 NFL Draft, the 2022 PRO Bowl, Life is Beautiful festival, EDC festival, and The Raiderettes. She also covered the grand opening of Resort's World where celebrities including Usher, Paris Hilton, Kris and Kendall Jenner, Dana White and Steve Aoki were in attendance.   

 

Zora's live reporting at KTNV-TV earned her an Emmy Award in 2022 from the National Academy of Television Arts & Sciences Pacific Southwest Chapter for Best Morning/Daytime Newscast in medium to Larger news markets for team coverage titled, "Yes Kids Go To School in Las Vegas". 

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Beyond her professional achievements, Zora's involvement in charitable initiatives showcases her passion for giving back. In 2019, She ran for Woman of the Year for the Leukemia Lymphoma Society San Antonio chapter, raising an impressive $15,000 to support the organization's mission.

 

In 2022,  Zora served as the emcee for the National Association of Black Journalists annual Gospel Brunch.

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Zora is a passionate storyteller and dedicated journalist with a calling to help make the communities she inhabits a little bit better with her honest reporting, compassion, and love for the community. Zora's ability to connect with viewers and provide vital information during critical moments earned her a reputation for reliability and trustworthy reporting.