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Zora Asberry is a NATAS Pacific Southwest
Emmy Award-winning Journalist.

2022

Background in Media & Public Relations

Zora Asberry is a storyteller, content creator and public relations expert with a decade of experience in journalism, communications and marketing. Emmy Award-winning broadcaster able to seamlessly juggle anchor, reporter, traffic, weather and producer roles on short notice.

Experience

2023

Connected Communications
Public Relations Firm
Las Vegas

  • Pitch local/national news stories, secure media placements and craft multimedia marketing content for clients in residential and commercial real estate, professional services and healthcare across Nevada, California, Oklahoma, Arizona & Utah. 

  • Write, edit and post website articles summing up complex client issues such as real estate and law for diverse audiences.

  • Produce and coordinate media interviews and marketing events serving clients of all sizes.

  • Cultivate and maintain media contacts at television, radio, print and digital outlets in major media markets.

2021-2023

KTNV-TV (ABC)
Las Vegas

  • Produced and fronted up-to-the-minute traffic segments for morning newscasts and social platforms Instagram, Facebook and TikTok.

  •  Developed engaging ways to share breaking news impacting local commuters 

  • Provide viewers with alternate traffic routes.

  • ·Shot and edited day-of-air packages covering hard news and enterprise features.

  • Fill-in anchor and fill-in weather duties whenever needed.

2018-2019

KABB-TV (FOX) & WOAI-TV (NBC)
San Antonio, TX

  • Anchored traffic segments and breaking news hits for weekday morning newscasts.

  • Maintained traffic anchor presence in midday and evening shows by leaving behind traffic-related packages covering impacts of construction, closures and upcoming road projects.

  • Served as designated fill-in anchor for morning and evening newscasts on weekdays, weekends and holidays.

2017-2018

WPMI-TV (NBC)
Mobile, AL - Pensacola, FL

  • Pitched, produced and anchored “Breaking News Center” segments in weekday morning newscasts covering local and national news.

  • Scoured social media feeds, wires and tipline for breaking news with local ties.

  • Updated social media accounts with breaking news content driving followers to newscast and station website.

  • Reported live from flooded communities during hurricanes and tropical storms.

  • Filled in regularly as weekday morning anchor.

  • Shot and edited day-of-air packages for all newscasts.

2014-2016

KWES-TV (NBC)
Midland-Odessa, TX

  • Co-produced and co-anchored weekday morning newscast serving more than a dozen counties in West Texas and southeastern New Mexico.

  • Worked with photographer to turn day-of-air packages for region’s top-rated evening newscasts.

  • Produced multimedia content for social media accounts and station website.

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